Double page spread draft - Post Production(coursework)

Second magazine draft cover - Pre Production(coursework)

For my second magazine draft, I have used Miss Vogue for inspiration. Instead of copying the sticker off the magazine cover like I did on my first cover, I created the sticker on this draft myself. This makes it look more professional as it actually blends in with the cover instead of being about to see the outline where it hasn't been cut out accurately. I added pattern to the background because I thought on my first draft it looked to plain. I imitated the layout of Miss Vogue to guide me, I also used similar cover lines. Like my first draft, I kept the colours similar. This makes it look sophisticated and neat. the main image is a picture of Lana Del Rey, which connects to the cover line 'All Star Lana'. Lana is making full eye contact which is a technique used by successful selling magazines. It has the same features as my first draft magazine cover.

This is the magazine cover I used to guide and inspire me.

First draft magazine cover - Pre Production(coursework)

For my first draft magazine cover, I imitated the magazine cosmopolitan. This was to inspire me and guide me how to create my first magazine draft. The mast head is in similar typeface to cosmopolitan and also similar colour. It takes up the whole width of the top of the cover. It is one of the main features of the cover and it engages the audience. It is in bright pink, making it eye catching and also so the audience notice it is a female magazine. The main image is the largest feature on the magazine. It is an image of Megan Fox which I retrieved off the internet. I chose this image because she is making full eye - contact, I identified that this draws the audience in after analyzing several magazines. I also chose this image because of the feminine posture/pose. Megan Fox is an actress that many women find attractive, I used this as an incentive to gain a higher audience. If the women find Megan Fox attractive or like her, they will want to read the magazine. The main coverline is '5 ways to attract him'. I put it in the colour black to make it stand out against the the colours in the background, also it is something that many women can relate to. I also think that 'Megan Fox reveals all about her deepest secrets' could be main coverline as it is big and it is the same colour as the mast head. I did this on purpose to show a link. The link is that this magazine issue would be based on Megan Fox as she is on the front cover.  The other coverlines(puffs) are female related such as '10 dresses to suit you figure' and '60 days till your dream body'. This promotes the magazines target audience as being females.



This is the cover I imitated for my own draft. I used similar colours for the masthead and coverlines as they are feminine colours. The main different is the amount of coverlines used. This cosmopolitan magazine has more covelines than my first draft. This is because I believe that it looks more sophisticated with less coverlines, and I want to aim my magazine at more sophisticated women. I used the 'fresh fashion 405...' sticker on my magazine as I like what it looks like and it adds something different into the cover instead of just plain coverlines. The coverlines used on this magazine gave me an idea of what coverlines I could use on mine. Both main images are making full eye contact and are both well known, attractive celebrities. Also, both magazines have an article about the person who is on the main image.

Analysis of magazine covers - Pre Production(coursework)

Firstly, the masthead of this magazine cover is the 2^nd biggest feature on this page and takes up the whole width of the top ¼ of the page. It is a golden sand colour to compromise the background of the sea/beach. The typeface of the masthead is the same on every issue of this magazine, making it recognisable and a branding/logo of the magazine. Also, the dateline is just below the E, very small font but we can still identify it due to its position under the masthead. The main image is the biggest feature on the magazine cover. It stands out compared to anything else on the page, especially due to Rihanna’s red hair. Rihanna is making full eye contact. This is a technique that magazines use to draw the audience in. The cover has many coverlines, the main one being ‘Worlds most beautiful bodies’. This makes the audience, especially women as this magazine is target it women, want to read it as some women feel the need to have a body like celebrity to be seen as attractive. Rihanna is known to have an attractive body so this acts as an incentive for the readers. The magazine cover is split into thirds horizontally. The first third is cover lines; the second the main image, and the third part is  cover lines again. This is good because it doesn’t draw the attention away from the main image but the cover lines are still noticeable. The coverlines are all related to the main coverline, which is about body image. The other coverlines (puffs) are also about body image and being healthy. For example, ‘Fashion to flatter every figure’ and ‘eat yourself happy’.

The second magazine I am analyzing is ELLE magazine, which is similar to vogue but maybe slightly lower on the social economic model prior to it look less sophisticated than Vogue. The layout of the magazine is very similar though. The masthead is large and at the top of the page catching the readers eye. The colour of it matches the colour scheme of the page. It is the same on every issue of this magazine so it acts as a logo/branding for the magazine making it recognisable. The main image is the feature, which draws the reader in as it is the biggest feature of the cover and Jennifer Aniston is making full eye contact. Her body language is very feminine especially as her hair has been made to ‘blow in the wind’. She is dressed very sophisticated. Jennifer Aniston is known to be sophisticated, this can be due to her age. Her head is in the centre of the page, in between the two 'LL'. This makes it the first thing the reader notices along with the mast head. The main coverline is 'Jennifer'. This is a link to the main image as the image is of Jennifer Aniston. The other coverlines(puffs) are female related as the magazine is targeted at females. For example, 'clear skin now' and '100 boots, heels and flats'. The magazine has a colour scheme. It is shades of grey, and black on a white background. This gives it a sophisticated look.

The final magazine I have chosen to analyse is GQ, which is a mens fashion magazine. The mast head is in the top left hand corner. It is an appropriate size so that the reader can see it. It is in a boyish and bold font. The main image is the largest feature on the magazine cover. Channing Tatum is making full eyecontact, drawing the reader in. He is sorting his tie out to make himself look 'smooth'. The readers will want to read his magazine to make themselves look like/be a gentleman like Channing Tatum. The main coverline is 'Man of the Year'. It is in bold font. All the coverlines(puffs) are in the same font. This makes it look tidy and neat and also sophisticated. The main colours used are grey, yellow, black and white.  

 

Analysing Magazine Covers

Male Orientated Magazine

 Masthead 

The masthead of this magazine is the biggest feature on the page excluding the main image. It is the same type face on every issue of this magazine and is also in the same place. This makes the magazine recognisable to its readers. It can be used as a logo for advertising and branding. The font is very boyish and the colours are masculine. Also, they are colours of the American flag as this is an American magazine.

 Main image

 The main image is of Channing Tatum, who is involved in this issue of GQ as shown on one of the cover lines. He is making full eye-contact with us, drawing us in. The image is a suitable size as it is big enough to catch our attention on the news stand but not too big that we can't see the coverlines. The main image slightly covers the masthead but it doesn't make any impact as the audience already know the magazine as the part of the masthead we can see is recognisable.  The main image is in the centre of the page as it is the main feature of the magazine and it is what is going to get the readers attention. Channing Tatum is wearing a suit and looking 'smooth'. This is the look many men aim for.

Coverlines

The coverlines are in the same font around the main image making it look organized. They are in different colours so that the reader can see the different topics within the magazine. This magazine is aimed at men. I can identify this from the coverline 'Every Girl's Crazy About A Sharp Dressed Man'. This shows that inside the magazine the men can get ideas on how to dress in impress women. Plus the main image is a man and masculine colours have been used. The age of the target audience for this magazine would be from 20 - 45 as it is showing how to dress smart and be a gentlemen.

Female Orientated Magazine

Masthead

The mast head of this magazine cover is in a sophisticated font. It is at the top of the page so it is easy for the audience to see, although it is covered by the head of the model, it is still recognisable due to the continuous use of the same typeface for very issue of this magazine. The black stands out against the pink/purple background.

Main image

The main image of this magazine is of a well known celebrity Rihanna. Many females look up to Rihanna for her looks/style so putting her on the front cover acts as an incentive to the readers especially because she is known for her style and beauty(hair, makeup). She is making full eye contact to gain the readers attention. The colours on the main image compromise the colours used on the background, giving it a major feel of feminism. The image is an appropriate size for the magazine. Rihanna is wearing fashionable and stylish clothes, which is how many readers of this magazine want to dress.

Coverlines

The main cover line is 'His Secret Sex Spots'. This is a female topic as many women talk about their sex life with friends but may not want to ask about these sort of things so they feel that they can turn to the magazine to ease the curiosity and get answers. The coverlines(puffs) are mainly about female issues such as breast problems, man issues and beauty. The cover lines are in white, black, and pink. These all compromise eachother and are subtle colours. The coverlines are around the main image so it doesn't drift out attention from the model.

Compare and contrast between female and male orientated magazines

Both magazines have the model making full eye contact, both magazines draw their readers in straight away by doing this.  The body language of the models is differet on the magazines. On the male orientated magazine, Channing Tatum is standing proud and has a very masculine facial expresson. On the female orientated magazine, Rihanna is posing quite seductively but innocent.  The models on the main image are gender appropriate to the magazine, stereotypically, a man should be on a male magazine and a female should be on a female magazine. Firstly, the colours used on each magazine are different. The male orientated magazine uses masculine and boyish colours whereas the female orientated magazine uses feminine and girly colours. This represents to the reader what gender the magazine is aimed at. The font used on each cover is also different. On the male orientated magazine, the font is blunt, boyish and bold, also, the same font is used for each coverline.  On the female orientated magazine, the font is sophisticated and floaty. Several fonts are used on the coverlines. This shows a distinct seperation between the different topics inside the magazine. The topics inside the magazine relate to the readers of that specific magazine. On both magazines, the mast head is located at the top of the front cover. This is a recognisable and familiar place to put a mast head. On the male orientated magazine, the mast head is short and simple but is in different colours. This makes it more eye catching as it is short.  On the female orientated magazine, the mast head is long and one colour. It still stands out due to is length and it takes up the who length of the top of the front cover. 

Textual Analysis of Eastenders

Visual Codes
The first visual code I discovered in the first 5 minutes of Eastenders were the clothes that the characters wear. The characters are wearing normal everyday clothes so that it looks realistic and like a normal day. Bobby was wearing school uniform which indicated the time of the day which it is at the stard of the programme. The audience know it is the morning because Bobby is in school uniform and is being taken to school by Ian. Secondly, I identified the setting. The first setting we encounter is the cafe where 4 characters are engaging in conversation. The characters look anxious as they are talking about an issue. Their body language shows the audience that they are worried and confused. There's also scenes in a house, in the street, pub. The settings are things we encounter everyday. This gives the audience a sense of escapism as the audience can relate to this and its like they are having an insight on the characters life. When Tamwar is talking to Alice, he is shy and nervous and stumbling is words, portraying to the audience that he likes her.

Technical Codes
At the start of the show, the lighting is dark as Dexter and his mum are having a serious conversation. It shows the intensity of the conversation. The close up shot shows the audience the facial expressions of Dexter giving a sense of empathy as they can understand his emotion. There is a mid shot in Tamwars house and the cafe. The lighting turns softer in the cafe to set more natural day lighting. There's a mid shot of the characters as they walk into the cafe, this shows there posture and how they are walking in. They walk in quite fiercely and seriously as they know a serious conversation is going to take place. When Michael and Alice are having a conversation, cross cutting is used to make the audience feel involved in the conversation and they have close up shots of their face to show their expression during the conversation. Montage is used throughout the programme as it represents the passage of time throughout the day in the programme.

Audio Codes
Throughout the whole programme, there's digetic sounds like the characters talking and things we hear everyday such as objects moving, cars, doors opening/closing, footsteps. The non digetic sounds in this programme is the opening title music and the sound effects at the end. The sound effects at the end of the programme are the same throughout the whole series of Eastenders. It gives familiarity to the audience so they know that the programme is closing to an ends. Also, Eastenders usually ends on a cliffhanger so the music adds the to intensity and builts suspense, giving the audience a feeling of curiosity making them eager to know what is going to happen next. This gives them a reason to continue watching.

ww.bbc.co.uk/iplayer/episode/b03bq8p8/EastEnders_24_09_2013/

Match of the Day - Audience Task

Match of the Day is BBC's main football programme. The intended audience is stereotypically men of any age. This gives the programme a wide audience. Match of the day gives the audience social integration. Men are always talking about football, and this programme shows the highlights of football so they can talk about the best bits. Also, if they've missed a football match, they can get the facts of it from this show so that they a can catch up and not miss out in discussion. It also gives the audience personal identity, they have an interest in football so they enjoy this show.

X Factor - Audience Task

The X Factor has a very wide audience because it is based on music, which a lot of people take an interest in. Also, it isn't just a specific type of music, it has a range of music. The intended audience would be families, younger people, and couples. This is because it involves social integration so people can discuss the show whilst watching it aswell as after the show has aired. X Factor is also commonly mentioned on social networking sites the evenings that it is showed. This makes people want to see what is going on and get involved in the action. It gives the audience escapism and entertainment. They can relax and unwind whilst watching the X Factor on a Saturday and Sunday evening whilst getting glimpses of comedy, usually from the auditions. The programme is constructed and meditated in different ways. For example, in the auditions, they will film all the people auditioning, but only pick the extremely good ones or the funny ones to be shown in the hour. Also, at the judges houses, we only see the best bits such as the upsets and singing but we don't see what goes on behind close doors as it isn't entertaining for the audience.

Have I Got News For You - Audience Task

The intended audience for Have I Got News For You is generally for older people such as 25+ due to its content. It is shown on a Friday evening post watershed which would mean the language used is inappropriate for people of a younger age. It meets the uses and gratifications such as information. If people are interest in current events from the week then it would be shown on Have I Got News For You but with a comedy twist on it. This meets the uses and gratifications of entertainment and escapism. The audience are still getting the information they are curious for but they are also getting entertained whilst doing so. They can escape the negatives of the headlines and gain a positive from the comedy aspect. It is constructed and mediated by them recording an hours worth of footage but then only using half an hours worth of the 'comedy gold' and best moments. Also this is because the host usually can say whatever they want and 'sail close to the wind' but by recording an hours worth and then only using half an hour then the producers can cut out any of the too inappropriate footage and only use the suitable and decent parts.

Hollyoaks and Hollyoaks Later - Audience Task

The intended audience for these programmes are teenagers to young adults. This is because of the young, attractive characters and the situations they face. It meets certain uses and gratifications such as entertainment and escapism as the continuous storylines keep the audience engaged and they can relate to or feel superior to the situations. It also meets social integration as when an event occurs, other people who watch the show who you socialise with will be talking about it and you can join in and converse about the show. The programme is constructed and mediated by filming a mass number of the same scene and choosing the one that the producers think the actors have performed best.

Social Intergration - Uses and Gratification

Social integration is where the media text the audience engages in can become a topic of conversation. For example, the film Incidious 2 recently debuted and many people went to go and see it. When people talk about the film and you haven't seen it, you feel like you're missing out and want to join in on the conversation.

Entertainment and Escapism - Uses and Gratification

Entertainment and escapism is when the audience can watch a specific programme of their choice to gain entertainment or to even escape from reality after a bad day. Miranda is a suitable programme for this as it is a comedy. The comedy aspect entertains the audience and also the situation the main character Miranda gets her self into makes the audience feel superior such as the her lack of love interest and arguments with her mother.  It is usually on in the evenings which gives the audience the chance to relax and enjoy the programme after their day.

Information - Uses and Gratification

Information is where the audience finds out about relevant events in society and the world, seeks advice on practical matters or opinion, satisfies their curiosity and can learn and gain knowledge. An example for this would be a news programme, such as Sky News. On Sky News the audience can engage in information around the world. They find out the latest global headlines, sport updates and other general information of what is going on in our society. If an audience, for example, is curious to know if any further action in Syria has been taken, they can look at Sky News(TV, website, mobile phone app etc) to satisfy their interest.

Personal Identity - Uses and gratification

 

Personal identity is when the active audience identify themselves as part of an audience for specific media texts. Great British Bake off is an example for this because if you have an interest in making cakes then this programme would be of an interest to you as it is based on your interest. The audience can relate to this and also gain ideas and thoughts of what to bake and how to bake it. The audience and hosts share interests which keeps the audience engaged to the media text.

How race is represented in the media

Apu is a middle aged Indian male in the Simpsons. He works/owns the Kwik-E-Mart. This is a stereotypical view because we think of Indian males or families to own a shop. It's not necessary a negative representation of race but it aids our stereotypical view. Another programme where this same stereotype is portrayed is Coronation Street with Dev. Dev is also a middle aged Indian male who owns a corner shop.

How class is represented in the media

This article is about Prince William but he is represented in a negative way. Straight away the headline, 'Let Prince William save lives, - he's no use to us sat on his bum', gives out the impression that the Royal Family, especially Prince William do nothing worthwhile for the country but still maintain their power. This denotes that the only reason they are of upper class is because they were born into the Royal Family and have not gained their class through their personal values and skills. Throughout the article the Royal Family are penalised for the amount of money they have but they do not do anything for it. "We're actually making him scrounge off the state" Fleet Street Fox says in the article after people paid for him to train in the forces, yet he isn't making worthwhile use of his training. Fleet Street Fox mocks the Royal Family and makes remarks on how we could privatise the Royal Family and make money off them. This article shows Upper class to be not all it seems to be, it is proven to be snobby in this article and Fleet Street Fox is highly opposing the class system.  The quote "If the Royals are to survive they have to prove their worth, just as the rest of us have to" shows the reader this. Fleet Street Fox believes that if we have to use our values and skills to get an income, then it doesn't matter if the Royal Family are of Upper Class, everyone should be treated equally and actually get money for their own doing. 

http://www.mirror.co.uk/news/uk-news/privatise-royal-family-watch-die-2271004

How age is represented in the media

In the film, Attack The Block, age is represented in a negative way. It gives the impression to the audience that teenagers of our generation are 'chavs' and looking for trouble. Although Attack The Block has a comedy aspect to it, the way the characters are dressed and the way they talk gives this impression. It exploits teenagers as they are portrayed as idiotic and rebellious when infact its just a small minority of people in our society who are actually like that. It doesn't help the stereotype that people of an older generation think that teenagers are criminals, badly behaved, and 'thugs'. On the other hand, the comedy side of this film gives a slightly positive outlooks on teenagers, showing them having fun and that the life that they are acting out isn't all about being badly behaved. 

How sexuality is represented in the media

Currently in Hollyoaks, there's are several cases of homosexuality. The first one is between George and Vincent. Vincent had to flea his country because of his sexuality(homosexual) and then came to the fictional suburb Chester to restart his life but he carried on pretending to be straight because he has been forced to believe that homosexuality wrong. On the other hand, George is also homosexual but he is proud, this is a positive representation of different sexuality. When Vincent and George meet, George tries to convince Vincent that its fine to be homosexual but Vincent isn't convinced. This is a bad representation of sexuality but not from our nation(as Vincent is an illegal immigrant). The second case of homosexuality is between Tilly and Ester, they are in a happy and stable homosexual relationship and they have been accepted into society. This is also a positive representation of homosexuality. The third one is between John - Paul and Danny who are both teachers. The family has accepted their relationship but it is inevitable that they will lose their job if the school found out about the relationship. Overall, there are more homosexual characters in Hollyoaks yet they aren't judged which is very positive. The rest of the characters are hetrosexually - just like how we see our society. Some people believe homosexuality is wrong whereas other accept it, this is mainly to do with upbringing and personal beliefs. 

How gender is represented in the media

In the TV soap Coronation Street, gender is represented in a positive way. Males and females are treated equally as its a TV show based on everyday life. In everyday life we hardly get interference from sexism so that's why in Coronation street there is no sexism as it can be deemed offensive and inappropriate. It shows all aspects of different genders. It proves that men can be hairdressers and be heterosexual(David Platt). It goes against a stereotypical view of how things in our society are. When people think of a domestic relationship, they think its the male giving the abuse as they are perceived to have more power and are more dominating in a relationship. One major storyline in Coronation Street recently was the domestically violent relationship between Tyrone and Kirsty, however it was Tyrone who was receiving abuse off Kirsty. This shows that many things in reality go against our stereotypes we have grown to believe. 

http://youtu.be/4bgcHYhvY74