Friday, 20 September 2013

Personal Identity - Uses and gratification


 
Personal identity is when the active audience identify themselves as part of an audience for specific media texts. Great British Bake off is an example for this because if you have an interest in making cakes then this programme would be of an interest to you as it is based on your interest. The audience can relate to this and also gain ideas and thoughts of what to bake and how to bake it. The audience and hosts share interests which keeps the audience engaged to the media text.

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