- Sexualised/objectified females
This is one example of how females are sexualised and objectified in the media such as advertisements. It coinsides with Laura Mulvey's theory of "sexual objectification and the male gaze". In this particular advertisement, the female is extremely objectified as she is in a sexual position. The female on display is passive and objectified for the male gaze. The man leaning over the top of her is highly dominating, also it is empowering and makes the female vulnerable due to the fact there's a group of males surrounding her, all looking at her with sexual authority. Her facial expression shows struggle and her posture looks forced. It looks like she has been forced to be the males sexual object, purely for the males pleasure and entertainment. The voyeuristic treatment of the females body is used as an adornment of the males ago. Laura Mulvey's theory suggests that the male gaze denies women of human identity, forcing them to the status of objects to be admired for physical appearance. Mulvey argues that for women, the result of media presentation from the perspective of men and the male gaze, women find themselves taking of the male gaze sometimes. This means that women gaze at other females in the same way a man would, and end up objectifying other women. This objectification is related to the gaze. The person gazed at(the female in the Dolce and Gabbana advert show) are treated as an object whose sole value is to be enjoyed or possessed by the voyeur. This advert represents a patriarchal society as stated in Mulvey's theory.
